When TikTok approached us to partner on the #LevelUpAfrica programme, it was more than just another project - it was a recognition of the work we’ve already been doing across South Africa, Nigeria, Kenya, Ghana, Tanzania and the broader continent to help creators move from hustle to sustainable livelihood. As such we’re deeply honoured to help bring this initiative to life, because we know what’s possible when creators are given the tools, the training, and the trust to grow.