At TikTok Level Up Africa, we believe in the power of the creator economy to transform lives and communities across Sub-Saharan Africa. Our mission is to invest in emerging TikTok creators by equipping them with the tools, training, and opportunities they need to grow, scale, and thrive. This program is designed to help talented individuals turn content creation into a sustainable career—building consistency, producing high-quality videos, and developing the skills required to succeed in the fast-growing digital landscape.

 

Focused exclusively on Nigeria, Kenya, and South Africa, the TikTok Level Up Africa program begins by spotlighting creators in verticals that are shaping the future of content: film & TV, sports, news, food & drink, automotive, and fitness & health. While these categories represent our starting point, we also value the diversity and innovation that exists across the wider creator community. Our goal is to nurture talent that inspires audiences, drives conversation, and contributes to the growth of the digital economy in Sub-Saharan Africa.